As a consumer yourself, you might think that in order to successfully market your business you need a hefty marketing budget behind you. How else can you afford the big, shiny, glossy advertising that you see around you every single day?
You’d be forgiven for thinking this way.
We are exposed to such a high quantity of marketing messages on a daily basis – through TV, radio, magazines and more – that it may seem impossible for a business that isn’t a national or international brand to market successfully.
I’m pleased to say, this is not true!
Marketing is not simply about big budget advertising. It is about fine-tuning your key business messages. It is about choosing the best channels FOR YOUR BUSINESS through which to tell these messages to potential clients.
Your business CAN achieve marketing success on a budget that fits your objectives, size and resources. To help, I’ve put together my 5 top suggestions as to how your business can maximise its marketing budget!
1 IT’S ALL IN THE PLANNING
Research, research, research and then research some more! The best way to maximise a budget is to choose how to spend it wisely. And the way to do this is to fully understand your product, research your competitors, research and understand your target audience and weigh up the communication channels available to you.
With all of this research under your belt you can make informed, well-rounded decisions and choices regarding what to pay for and when!
2 DON’T TRY TO DO IT ALL
If you spread your budget too thinly, your marketing simply won’t have the impact you’re aiming for. Your best bet is to focus your budget on your chosen areas and make a bigger impact here. The key messages of your business will be seen more by your target audience, giving you more significant exposure and better results.
3 SPEAK DIRECTLY
Direct marketing, especially email marketing, is a great way to maximise your marketing budget. Build your email list – this database of warm, current and potential leads, is a gold mine. Anybody who opts-in to your mailing list is expressing their desire to find out more about your business and showing the potential to buy. Targeting marketing budget here and talking to clients who have chosen to hear from you will give more bang for your buck!
4 REVIST THE PAST
Past clients and past prospects are pools of valuable potential customers and shouldn’t be ignored. In the same vein as above, your business is already one step ahead with this group – they are aware of you and know your product. There is real value in warming up these cold relationships, exploring how they can be revitalised and targeting your marketing in this direction.
5 WORK HAND IN HAND
Joint marketing activities are an excellent way to maximise a marketing budget. Sharing a campaign can open new marketing channels and bring exposure to a new audience and working together means costs are shared. Plus, there is the added bonus that the kudos of your partnership will bring – your brand will bask in the limelight of the position that your partner brand holds and vice versa.
Are you looking for more help with your marketing? Take a look at the marketing, communications and copywriting services Cascade Marketing provides….